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In our current world which is evolving at the speed of light on a daily basis, further organizations and businesses are being established on a much broader scale than they were in the past decade. This establishment can involve industries, brands, and SMEs, from local shops to digital tycoons. One of the aspects to constantly play a vital role in marketing is the visual design and formatting of their niches and values.  Virtual and physical businesses have now realized the ultimate significance of wide format digital printing since it is the most result-efficient strategy for spreading brand awareness and enticing potential customers from anywhere. If people see your banner while out and about wherever they are (especially if you have a large banner in front of them), they will be less likely to forget you.

In order to accomplish that goal, we recommend that you should opt for wide format printing also known as large format printing. The high visibility of your material (graphics, text, and photos) aids in efficiently communicating your brand message to a big audience. It is also one of the most cost-effective print marketing methods accessible, because of its cheap prices and a long-lasting imprint.

What Is Wide Format Printing

Wide-format printing as the name implies refers to the sort of printing that involves prints covering larger landscapes. Posters, maps, charts, banners, blueprints, banners, and store displays are a few examples to name primarily it is ideal for items that require full-color printing.  However, there are a plethora of other aspects as well and to make your learning even better we are going to discuss a few in this article.

What Types of Surfaces Are Suitable for Wide Format Printers?

When it comes to wide format print, choosing the material for the print is the most important part of the entire process. Below listed are the few commonly used materials that are proven to deliver the best results.

  • Canvas
  • Cloth
  • Coated or Uncoated Paper
  • Fabrics
  • Foams
  • Metals
  • Plastics
  • PVC
  • Vinyl
  • Wood


How Does Wide Format Digital Printing Work?

First, decide what kind of material you want to use and what the finished result will be. Then you must specify the precise form and size of the product. Once this is completed, the suitable artwork for the product’s dimensions must be prepared. The toners of wide format digital printers will be set-out via a range of big nozzles in accordance with the drawings. Then, according to the design, a very fine layer of ink is sprayed onto the surface.

The ink is applied directly to the goods without the need for any transfer, resulting in a highly genuine wide format print. Most printing businesses utilize UV lamps to aid in the drying of the ink and the completion of the project. Large format printing is just as rapid as digital printing and produces high-quality images in the same amount of time.

Technicalities of Wide Format Digital Printers

These printers use digital graphic files to create brilliant colors with exceptional detail. The size restriction is simply limited by the printer’s width dimension. This width might range from 18 to 100 inches depending on the printer model. However, printers that can handle more than 100 inches are available; they are known as super-wide format printers.

The majority of these wide format digital printers use rolls of paper or other materials. As a result, the limit of an unbroken length for a printed item is directly related to the limit of material left on the roll. In other words, they excel at producing colorful banners and posters that are prone to captivate the eye of the viewer.

How Should Image Files Be Prepared in Wide Format Printers?

To achieve the best wide format printing effects, utilize the maximum resolution feasible in your artwork files. This ensures that the quality of your image is not compromised when it is expanded. The procedure requires the submission of files. Because of the size of the items generated by wide format printing, obtaining a high-quality outcome is dependent on the quality and size of your file.

While most printers will provide you with an exact guideline, the majority of printers have a maximum width of 61″. The length is usually defined by the length of the material used in manufacture.

Millions of Colors

Every color imaginable can be printed with wide format inkjets. This means the printers include those that use water-based ink, solvent-based inks, and UV-based flatbed printers with specialized ink.

Water-Based Inkjet Printers

These are the most common because they offer excellent resolution and quick output.

Solvent-Based Inkjet Printers

Wide-format digital printers use inks that are more durable and are suitable for exterior use and exposure to inclement weather.

UV-Based Flatbed Printers

These use durable ink prints on various items including t-shirts and coffee mugs.

Specialty Uses

These printers can be used for many creative ventures, which are very useful for marketing and promotion. Some specialty items include:


These are graphics that wrap around vehicles, the walls of rooms, and the exterior of buildings.

Concert Staging

These long banners can hang down from the rigging at concerts.

Temporary Structures

Entire walls are made of printed vinyl strips that establish boundaries to create temporary spaces.


Now that you understand everything about wide format printing and the equipment it incorporates, you can go forward and make the best selection for yourself. Select the finest printing mediums for your projects. We are confident that this article will be a major benefit to you or your company!

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